Supermarket Shamed for Selling Pre-Peeled Oranges

By: Lisa Wolff, ellaslist

The internet is all a-squeeze about oranges – peeled ones, that is!

UK Supermarket, Whole Foods, was thrust in the lime orange-light when they launched pre-peeled, plastic-packaged oranges.

London-based advertising creative Nathalie Gordon tweeted a photo of the naked citrus saying “If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them.”

After this tweet zinged around the world a few times, Whole Foods responded by apologizing and pulling the range of skin-free oranges.

As reported in eater.com, the supermarket released a statement -
“A lot of our customers love the convenience of our cut produce offerings, but this was a simple case where a handful of stores experimented with a seasonal product spotlight that wasn’t fully thought through. We’re glad some customers pointed it out so we could take a closer look.”

But not everyone is finding this decision a-peal-ling.

Many people are coming to the defense of Whole Foods saying that pre-peeled oranges are fantastic for those with limited use of their hands, such as people suffering from arthritis or rheumatism.

Whole Foods closed the argument with a touch of humour, referring to the incident as ‘orange-gate’